The Ledger a connected store sees, shown here for Bloom Box, a generated subscription box brand on Meta, TikTok, and Snapchat.
Real accounts connect Shopify and ad platforms read-only.
Claimed comes from each platform's own reporting. Ledger comes only from orders resolved to that channel by real evidence.
| Channel | Spend | Claimed | Ledger revenue | Verified | Status |
|---|---|---|---|---|---|
| TikTok | $2,826 | $12,015 | $5,979 | 50% | Not enough signal |
| Meta | $2,575 | $15,167 | $6,653 | 44% | Actionable |
| Snapchat | $985 | $5,082 | $2,072 | 41% | Not enough signal |
| Direct | – | – | $5,140 | – | Organic / owned |
| Organic social | – | – | $4,741 | – | Organic / owned |
| Organic search | – | – | $2,877 | – | Organic / owned |
| – | – | $1,553 | – | Organic / owned | |
| Referral | – | – | $87 | – | Organic / owned |
| Unattributed | – | – | $147 | – | Untracked |
Verified is ledger revenue as a share of that platform's claim.
About this example's claimed numbers: each platform's claim is the store's known true contribution, inflated by a platform-typical factor plus partial credit for organic sales it did not drive. The same two mechanisms inflate real dashboards. On a live account nothing is simulated.
The Measure view for the same store. The engine estimates what each channel returns per extra dollar from the order history alone. When the interval is too wide to act on, the reading is withheld and Plumbline says so.
Computed by the real measurement engine on this example store’s 53 weeks of generated history. Nothing on this page is hand-drawn: the withheld reading is the product working as designed.
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